What is the Secured Seal?
The Symantec Secured Seal is a trust mark available for display on any Web site that protects its customers' confidential information using Symantec services. Specifically designed and tested for its communication value, the Symantec Secured Seal indicates to online shoppers and other site visitors that your organization has chosen the very best SSL and/or payment processing solution to help protect their credit cards and other confidential information.
Be sure to display the Symantec Secured Seal and let your visitors know they're guarded by Symantec's expert solutions.
Why should I display the Secured Seal on my Web site?
With the recent surge in phishing, identity theft, and other online scams, the Symantec Secured Seal is an indispensable tool in your effort to improve your customers' perception of safety when they do business online. 85% of Americans are concerned that they may be a victim of identity theft, with 37% believing that online purchasing poses the greatest risk. 56% of Americans report they are protecting themselves from identity theft specifically by limiting their purchasing to "reputable" Web sites (InsightExpress, June 2004).
The Symantec Secured Seal, included with every Symantec SSL Certificate is one of the most recognized trust marks on the Internet. Displaying the seal on your Web site reassures visitors and can lead to increased visitor-to-sales conversions, lower shopping cart abandonment, and a larger average purchase price.
All you need to do is copy and paste a small line of code to your home page and any other page on your Web site where you want to display the Symantec Secured Seal. When visitors click on this seal, they instantly view a Symantec-generated pop-up window containing information assuring them that transactions with your site are protected.
How much does the Secured Seal cost?
The Seal is included free-of-charge with a Symantec SSL certificate.
What are the differences between this and previous security marks?
The Symantec Secured Seal is the latest and most advanced in providing your customers with well-recognized trust marks to inform people online that the sites they visit are protected.
The Symantec Secured Seal offers a new design. This design has been extensively tested with a broad sample of online shoppers worldwide and demonstrated to communicate safety and security more effectively than any other popular online trust mark. Comparing this seal against the eleven other most popular online marks, the Symantec Secured Seal ranked highest by a wide margin in perceived safety of visitors' information, perceived trustworthiness, purchase likelihood, and overall preference. Test subjects also ranked Symantec as the most recognized of the tested marks.
Clicking on the Symantec Secured Seal displays a dynamically generated pop-up window describing the Symantec services you have implemented to secure your customers' online experience. That way you'll get credit for the full range of Symantec security services you employ on your site.
Which Web sites are entitled to display the Secured Seal?
Today any site employing a Symantec SSL Certificate, including Secure Server ID andGlobal Server ID, and Managed PKI for SSL services can display a Symantec Secured Seal.
How come there is no time and date stamp or organization name on the latest version of the Secured Seal?
After extensive market testing using almost one thousand subjects across four continents, Symantec determined that online shoppers prefer a clean, simple seal design with maximum recognition. Therefore the company shifted the date and time and SSL customers' organization names onto the seal's verification page.
What are the system requirements for the Secured Seal?
Where should I display the Secured Seal on my Web site?
You can insert and display the Symantec Secured Seal on any Web page within the domain for which you employ Symantec's SSL or payment processing services. Insert the Symantec Secured Seal within your Web site wherever you want your site visitors to be aware of your site's authenticity and security. We recommend displaying the Symantec Secured Seal in several places on your Web site.
- On your home page near other Web site information and links
- Near the top of all SSL-enabled pages, particularly shopping carts and checkout pages
- On all pages detailing the security or privacy protection you provide to your online customers
- In any other location that seems appropriate
To achieve best results you should place the Symantec Secured Seal above the fold so that site visitors can see it without scrolling. Place the seal in proximity to Checkout buttons and other locations that will associate it with the appropriate functions on your site.
What size and background should I use?
In addition to providing a choice between Flash and non-Flash formats, Symantec also offers the seal in three sizes and two background types.
Most Web sites prefer the Flash version of the seal for its increased recognition factor and its overall contribution to creating a high-end experience on the site. Unless your site does not support Flash content, we recommend this version.
The transparent background achieves the best results for most sites. Sites with dark backgrounds typically work better with the white background because the detail of the mark is more clearly visible.
The most popular seal size is the medium level version. The large seal will give you the greatest visibility for the Symantec Secured Seal, and we recommend it in cases where the Web site's design supports it. If screen space is extremely tight on your site, the smallest size may work best. There is no need to worry about bandwidth consumption when considering which size to serve. Symantec serves up the seal directly so that you don't have to.
How do I install the Secured Seal on my Web site?
When you purchase a Secure Site or Commerce Site solution, within 24 hours after your certificate is issued, instructions for installing the Secured Seal on your Web site will be automatically sent to the technical contact e-mail address provided during the SSL Certificate or payment service enrollment process.
How do I change the language on the Secured Seal?
In order to maximize recognition potential for the Symantec Secured Seal (and consequently its value to you when you display it), all worldwide versions of this seal contain the phrase Symantec Secured in English. Each seal also contains a message to click on the seal for verification. (This term is verify in English.) This message is available in thirteen different languages. If you prefer to display this message in a different language that you use today, you must download and install that version of the Symantec Secured Seal.
Why can't I get a version of the seal in GIF format with a transparent background?
The reason it does not offer a transparent background GIF version of the Secured Seal has to do with a graphic technique called dithering.
Dithering is the method by which graphic artists draw curved lines in pixilated formats such as GIF images. The nature of computer graphic images is that the pixels occur in rows and columns. As a result, curved lines such as those on the Secured Seal can have a jagged quality if done incorrectly. We all have seen these images on the Web. Dithering gets around that problem by using "halfway" colors in those pixels that ideally would contain part but not all of the curved line. Even though they are pixels of a different color, your brain smoothes them out in your perception, seeing a single curved line where in reality there are many different pixels.
These schemes can get quite sophisticated and can use a variety of colors to better smooth the perceived line. Unfortunately, this technique requires a known line color and a different known background color. In the case of a transparent background GIF image, the background color could be anything at all. Therefore a dithered image based on a background of, let's say, white (as the white background image is), will look terrible on a background of any color except white. With millions of potential background colors to choose from and an infinite number of background patterns, it is impossible to provide dithered images that will account for all backgrounds.
So how does Symantec offer a transparent Flash seal? The Flash reader includes capabilities to provide this blending on the fly based on the two colors and the shape of the curve. We take advantage of those capabilities to offer a transparent background.
The upshot of all this is that we are able to offer Flash seals with both white and transparent background and GIF seals with white backgrounds only. We hope one of those treatments is successful on your Web site.
What if I liked the previous seal better? Can I post that seal instead?
It is important to understand that the Secured Seal has been scientifically tested to communicate security and trust as effectively as possible. The current implementation of the Secured Seal is demonstrated to be more effective in this mission than previous trust marks. That means you can expect the Secured Seal to provide the best results possible in maximizing the number of transactions taking place on your Web site. Because the newest Secured Seal is the most effective seal in terms of aiding your Web site in achieving its intended results, it is making exclusively this newest seal available to its customer base.
Can I customize the Secured Seal?
Do not modify the Secure Site Seal in any way. Your unique Seal is a symbol of your website's authenticity and security and any change to it diminishes its value.
Why does my organization name get cut off on the displayed Seal?
The Seal can display your organization name on up to two lines of approximately 16 characters each. Any remaining characters at the end of the second line are not displayed on the Seal. However, the full organization name always appears on the Seal splash page when a customer clicks the Seal.
Why isn't my Seal showing up on the pages I inserted it on?
There are a number of reasons why the Seal may not appear:
The Seal enrollment database has not been updated with your common name.
When installing the Seal for the first time for a specific common name, Symantec must add your common name to the database. In most cases your Seal will be available for display within 2 hours. However, if your Seal does not display within this time, please allow up to 24 hours for Seal enrollment processing before contacting Symantec Customer Support.
The common name is misspelled or incorrect.
The common name must be entered exactly as it was entered for the certificate. For example, if the certificate's common name is www.Symantec.com, enter the complete common name, including www. Do not include http:// or https:// in the common name.
Published pages containing the Seal script are not on the domain secured by your certificate.
The pages on which you want to display the Seal must be on the Web site identified through the certificate's common name. Loading the pages on a different site (including a test server with a different domain name) will result in the Seal not displaying correctly or other error.
Re-generate the script and re-install it in your Web pages. Make sure to copy the code from the Seal installation page and paste it directly into your HTML. Because e-mail and word processing applications often insert characters and formatting that can corrupt this script, please do not copy and send the script via e-mail or other document.
Other coding in the Web page's HTML prevents the Seal from displaying.
Review and test the Web page's code to ensure an image can appear where you want the Seal to. For example, insert any static GIF image in the location you want to display the Seal. Open the page to confirm the image appears.
How do I provide feedback for the Secured Seal?
Please provide feedback to firstname.lastname@example.org.
Where can I report misuse of the Secured Seal?
Please report seal misuse at http://www.symantec.com/contact/authentication/seal-abuse.jsp.